Void Crew, Hutlihut Games
Hutlihut Games had just launched Maximum Calamity — Void Crew's biggest update ever, with new enemies, weapons, console launch, and a content roadmap that should have reset expectations. But when Respawnify took over marketing management, the picture was uneven.
The YouTube channel was in active decline: -42 subscribers in 28 days, 31K views, just 88.8 watch hours. The creator pipeline was non-existent — no outreach system, no repeatable process for turning keys into content. TikTok, X, and Facebook were posting but not growing. The game had the product. It didn't have the marketing operation.
What We Did
We ran a two-pronged program over 29 days:
Owned channels. Restructured YouTube content strategy from personality-driven clips to feature-focused showcases. Audited TikTok, X, and Facebook performance across ~40 combined posts, identifying ceilings, opportunities, and where to rebuild.
Creator pipeline. Built the entire system from scratch: 440+ cold outreach emails across two waves, tiered creator profiles, key distribution with tracking, multi-platform activation (Twitch, YouTube, TikTok, X), squad streaming pods, and performance analysis.
No paid sponsorships. No creator fees. Just targeted outreach, accountability structure, and content strategy.
Why This Matters
Most game marketing agencies run you a campaign and send you a highlight reel. We sent Hutlihut a full diagnostic with the playbook for the next phase — not just a report on what happened, but a working system for what comes next.
In 28 days, we reversed a channel in decline, stood up a creator pipeline from zero, and delivered a repeatable process — not another campaign, but a marketing operation.
Hutlihut Games had just launched Maximum Calamity — Void Crew's biggest update ever, with new enemies, weapons, console launch, and a content roadmap that should have reset expectations. But when Respawnify took over marketing management, the picture was uneven.
The YouTube channel was in active decline: -42 subscribers in 28 days, 31K views, just 88.8 watch hours. The creator pipeline was non-existent — no outreach system, no repeatable process for turning keys into content. TikTok, X, and Facebook were posting but not growing. The game had the product. It didn't have the marketing operation.
What We Did
We ran a two-pronged program over 29 days:
Owned channels. Restructured YouTube content strategy from personality-driven clips to feature-focused showcases. Audited TikTok, X, and Facebook performance across ~40 combined posts, identifying ceilings, opportunities, and where to rebuild.
Creator pipeline. Built the entire system from scratch: 440+ cold outreach emails across two waves, tiered creator profiles, key distribution with tracking, multi-platform activation (Twitch, YouTube, TikTok, X), squad streaming pods, and performance analysis.
No paid sponsorships. No creator fees. Just targeted outreach, accountability structure, and content strategy.
Why This Matters
Most game marketing agencies run you a campaign and send you a highlight reel. We sent Hutlihut a full diagnostic with the playbook for the next phase — not just a report on what happened, but a working system for what comes next.
In 28 days, we reversed a channel in decline, stood up a creator pipeline from zero, and delivered a repeatable process — not another campaign, but a marketing operation.
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